Some gospel artistes are content with being ‘local champions’ – Sabina

Sabina Nnaji is an On-Air-Personality who has been around the radio and gospel music industry for some time. In this interview, she entertained questions from a Christian group; Christian Talent Community (CTC), coordinated by OBUS ZALEE, during which she instructed talents on how to market their works and also comport themselves in their various industries.

Excerpts:

Obus: Many talents today young, old, big or small need publicity…what would you say to help them push right?

Sabina:  1) God factor. 2) Good material. 3) Good package. 4) Good people skills- be confident, be patient with people and be persistent. Of course funds! But money isn’t everything. Your warm personality and consistency will do for you what money can’t.

Obus Zalee: Submitting your work to radio station, how far must talents go to get marketer’s attention.

Sabina: All the radio stations are nice, but we know that may not be possible, and even if possible, not all the stations will air your work. I always advise talents to select radio stations with the help of someone who knows music and also understands the media world.

Sabina: I realised it is not good to bring out all your work at once. Also it is bad to release a song and not have it on radio even if you have 1 billion downloads. From early experience, I also realised gospel talents do not have information about the power of the air, and the few who do, don’t appreciate it. They are content with being “local champions” (nothing wrong if that’s what you want though).

Sabina: @Miz Gold. Confidence and warmth are priceless. If you got a good material with proper presentation I will listen to you! But the problem is, I am NOT the only one in the industry. If you are talking about lack of funds for the production process, almost everyone has that problem or have been through that phase. Pray your way through and don’t give up if truly that is your calling. Try to meet people. If they don’t respond well today, tomorrow

is still pregnant! Ask questions, be informed about what is going on around in the industry.

Seyi Adedeji: I understand that you are an OAP, have you been into music before becoming an OAP? Because I know that will also help you in pushing your music.

Sabina: I’ve been in music almost all my life. Church music, street music, inspirational and worship. Radio came six and half years ago, although I’ve also been in the “public field” of music, teaching, training, coaching and mentoring before radio! Being on radio means my station plays my music, it doesn’t mean another station will play my music IF I DON’T MAKE EFFORTS!

Dayo Emmanuel: Please I like you to explain more on what attitude gospel artistes should have towards the media industry. Especially upcoming artistes.

Sabina: The gospel music artist’s attitude is his/her greatest undoing! I say this because from all my years of experience, that is the most area I have concerns. I’ll advice that 1) Be humble, 2) be warm, 3) be PATIENT! We are too in a hurry to conclude that people aren’t willing to help. No, they got their own challenges too, and many other people are trying to reach out to them too. 4) Be very thankful! Gratitude paves more ways! No amount of money you pay for promo is worth airing your brand to millions of people worldwide on a regular basis. 5) PLEASE package your promo CDs well!

Mirabel: Sabina, must an artiste have a manager before people can be ready to know your price for ministration, better still, sow seed into your ministry.

Sabina: Mirabel NO! But you need information as to how it works so you can represent yourself well.

God bless Oga Obus and everyone.