My first client came through Facebook – Adeife Adebiyi, embellishment expert

Adeife Adebiyi is a 2012 Mass Communication graduate of the University of Lagos (UNILAG). The writer and spa therapist has since capitalised on her interest in arts which she aspires to grow into a big brand. Today she is into embellishment and has produced beautiful frames and unique designs and she has used the social media in marketing her products. In this interview with DAYO EMMANUEL, she advises young Nigerians wishing to go into the art to embrace training and follow their passion which would sustain them before money comes.

Excerpts:

Why did you choose embellishment after your first degree?

I do many things. Button/bling, embellishments is one of them. I love to embellish things and create new out of old. So making frames is one of them. Will embellish more things in the future.

You seem to be active on social media, how has it enhanced your marketing strategy?

I just started marketing. It has been a blessing because my first client came through facebook where I am most active.

A lot of people go online to make noise instead of positively maximising the internet, how do you advise young people on internet usage?

Just create. Beyond using it to entertain yourselves, use it to create a product/personality that is marketable.

What did you study at UNILAG and when did you start this unique art?

I studied Mass Communication. I started in 2017.

Do you think the informal sector can help Nigeria out of recession?

It’s a good way to explore one’s creativity as well as to make money. So of course it can help out in the hard climes.

The art is becoming popular, how do you advise young people getting interested in the art?

I would advise those that want to go into it to really have a love for it else, when the money is not rolling in… The love for it is what sustains the passion.

What other things do you do or is this art your full time job?

It is a hobby turned business. I am a writer and spa therapist.