National Wire About Nigerians, Nigerian Business and Other Stories
Abiodun Omotosho
Boldan Ofadarice Company is set to give out 30% of its profit from the sales of Ofada Rice day celebration to feed homeless people and less privileged in society.
This was made known by the partners of the Boldan Ofadarice Company in Lagos at the weekend, the Partners, Oyindamola Oduniyi and Jessica Jatau made it known during the joint chat made to National Wire Nigeria, that they organize the event to create employment to the nation.
One of the Partners said: “This is actually like a charity event, we are giving 30% of the total profit to homeless people after this event. So we are not just doing it because we want to make money but because we want to feed other people”.
The second Partner reply: “The main reason behind the Ofada Rice day celebration is to create means of employment for other people”. “We have created for over one hundred jobs. People that clean the Rice; we pay them even right from the farm”.
Oyindamola explains one should not depend on one means of income but multiple sources of income is the best in this time of Nigeria. She said: “Aside, you going to school, working, you need a side business. Other ladies can go into other businesses also. We do wholesale and they can buy from us and resale. A lot of young ladies are doing different entrepreneurship businesses. It doesn’t have to be Ofada, there are make-ups, tailoring, hair dressings, event planners, decorators”.
Further, Jessica explains that there are homeless people lying down on the street that don’t have anything to eat. “There are motherless that are hungry. People on the street, those in homes already have people going to them regularly. We are trying to go to the ghetto areas. To the people that don’t have 3 square meals a day some don’t even have half not to talk of one”.
Earlier, the partners said the purpose of the event is to celebrate the rich culture, the history to let people know that Ofada Rice has been limited to, but it can be made to do jollof rice, fried rice, any delicacy of Rice.
“It is a healthy choice for anybody that has diabetics that can’t eat too much sugar. It is Nigerian made to promote Nigeria. We plan to make it bigger, we plan to go to Ibadan and introduce “ Ofada Day”.
The Partners Oyindamola and Jessica want the Government to support them for the sponsorship of the Brand “Boldan Ofadarice” because they are young ladies trying to promote the Nigerian Brand.
Boldan Ofadarice is subsidiaries of the Agricultural Brand grow base in Abeokuta and Lagos. LIt is Boldan Agro Ofadarice packaged from carefully selected Rice grains from farms in Nigeria. Non genetically modified. Unpolished completely Natural stone and duity free. Retains most of its Natural Vitamins and Minerals.
Meanwhile, as for the already sponsors, the partners they have are Radio Lagos, Bond FM, Wasobia TV, Radio Nigeria in General, Eko FM and Abeokuta Woman. On the other hand, the success of Boldan Ofadarice can be attributed to Abeokuta Woman, she advises her daughter Oyindamola to be making the rice for people whenever they have a party.
The mother, Alhaja Jemilat Lapekun popular known as “Abeokuta Woman” advised her daughter to make it a smaller package for people doing weddings, birthdays and the likes. She said, “You make it for 20 people, 50 people, only Ofada, the sources, the sea source, the native source the Chinese Ofada”.
When asked what she wants the government to do with the brand she said: “I want the Government as human to look into the efficacy of what she is doing. She’s a little girl, learned, respectful. I want Lagos State Governor to look into it and help her, promote her and help her dream to become what she wants it to be”
Picture caption: From left- Partner, Boldan Ofadarice, Jessica Jatau; Business Woman, Oniru Shopping Complex, Monsurat Lawal; Business Woman, Titilayo Adebosin; Founder, Abeokuta Woman Herbal Care Center, Alhaja Jemilat Lapekan and Partner, Boldan Ofadarice, Oyindamola Oduniyi, during the Ofada Rice Day celebration in Lagos at the weekend.
Photo: ABIODUN OMOTOSHO
