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…plans 10th anniversary, game changer award
Oluchi Eze
Organisers of the Pan African Music Fashion Runway (MFR), have reiterated commitment in supporting the transformational change in the Nigerian creative industry.
They made this known at the press conference to unveil the 10th Milestone edition of the Music Fashion Runway and Game Changer Africa Acknowledgement Award(GCAA), saying as that of last year’s edition, two upcoming models will be selected and given a lifetime opportunity to kick-start their modelling careers by walking the #MFR 2024 Catwalk.
The hybrid (physical and online)holds on Saturday, December 7 at the Naval Dockyard, Victoria Island, Lagos, (physical and online), with the theme, ‘Reflections and future horizons: Leveraging collaborative partnerships, innovation and sustainability practices, to enable and protect the future development of creative ecosystem’.
Chairperson of the Creative and Entertainment Group at the Lagos Chamber of Commerce and Industry(LCCI) and Group Managing Director/CEO of NMO Management Limited(the founders of the platform Pan-African Music Fashion Runway), Dr. Ngozi Omambala; noted the thriving of the Nigerian/African creative sector in the face of global challenges.
Omambala stated:”Business landscapes and world economies continue to struggle in a harsh economic climate Despite this, Nigerian/African creative sector has managed to remain vibrant and robust. Fashion, music and cultural sectors are thriving.
“Technology has been a driver in enabling this momentum. Sustainable solutions laying the foundation for positive growth. A new and evolving mindset and approach to business development in the creative sector is emerging.
“Innovation and energy efficiency will play a central role. MFR will be central in further supporting this transformational shift, heralding positive horizons ahead”
Adding:”As Chairperson Creative and Entertainment Group at Lagos Chamber of Commerce and Industry #LCCI I am filled with pride and joy to represent such a vibrant and dynamic industry, create support structures that serve long term interests empowering creatives with a call to action to empower, protect and upscale.”
Meanwhile she further called for the exploration of renewable energy, recycling and other sustainable solutions to protect the environment, promote creativity and productivity tailored towards the advancement of the country and continent.
Her words:”We don’t have stable light in Nigeria as we have a national grid that has been collapsing severally over the last month or two, and people are really without power supply, yet we have the sun which is very hot.We do not even realise this sun can be converted to electricity to power all of our components.This applies to businesses.
“Businesses are really suffering from the Nigeria factor, and if we start employing more renewable energy practises, you will find that being more innovative with our business practises will actually increase our productivity.Will actually increase our competitiveness, because we have lower costs, so we won’t have to be charging people so much, and as a result, we are being kind to the planet too. This is what I’m pushing within the creative sector.”
On his part, LCCI President, Mr. Gabriel Idahosa, said the body was committed to scaling up visibility of the creative industry, while he called on creatives to “ensure they were pursuing an all-round growth and ensure they connect to everything needed to make success out of their passion.”
Lawyer and show producer, Ovo Ogufere spoke on the essence of legal backing, whip urging creatives to be “bold to ask questions and ensure they are not taken advantage of especially while signing contracts.”
