Revolution as APCON, NIJ, Brandscom train artists in creativity workshop

     

A Lagos-based media outfit, Brandscom International is set to commence a training for graphic artistes and users of multimedia softwares in Nigeria.

The program intends to provide opportunities for creative designers, corporate communicators, writers and would-be writers who are expected to fly with the knowledge to be gathered at the four day training.

According to the Director of Brandscom International, Niyi Ladipo, the event shall also open participants to a world of Adobe InDesign and Effective Writing and Publishing Essentials needed to make a difference in the 21^st century.

“The gap between just writing and writing to be understood is a major lacuna to be filled if anyone expects to achieve extraordinary success in the creative writing or corporate writing worlds. This conference helps in sharpening this writing skills. The mastery of it will help many participant achieve more in life and career,” he said.

For designers who must make the difference in their careers, Ladipo, a versatile creative and marketing strategist added that, “It is time to up our game as designers especially if you desire to be globally relevant or marketable. This conference focuses on teaching the Adobe packages (called Adobe Suite). It is the software that every graphic artist uses all over the world. It derives its supremacy over Corel Draw and the rest from the fact that it is a complete package.”

Explaining further why participants must attend the important conference, Ladipo said, “It has the Image or Photo Editing version (Photoshop), the Vector base design version (Illustrator). The Text based version (InDesign) the Motion graphics version (After Effect) and etc. which makes it an all-round kind of package. It is also easy to use.”

Knowledge of Indesign and other packages to be learnt at the event according to Ladipo is what creative artists need to transcend above the current depression in the Nigerian economy. “Knowing these few Adobe software can get you a job abroad in three months,” he assured.

 

The workshop holding between 21 and 24 September at the Nigerian Institute of Journalism (NIJ) is running in conjunction with the NIJ and the Advertising Practitioners Council of Nigeria (APCON).

Seasoned facilitators have been carefully selected to deliver values at the conference. They include Azuka Onwuka, a columnist at the Punch newspaper, an author and brand manager. Others include Dr. Dele Omojuyigbe, author, lecturer, Head of Department, General Studies at the NIJ. Gbenga Osinaike, former Assistant Editor at the Punch newspaper and publisher, Church Times, Nigeria. Kufre Ekanem, is a poet, broad spectrum Marketing and PR practitioner of repute to take sessions at the workshop.

Also to facilitate is Jeff John Wilkie, a trainer who has used Adobe applications for over 20 years. Jeff with a wealth of experience has used the application in the UK and now Head of Graphics department at Printserve, Lagos.

Also among the facilitators is Opeyemi Emmanuel. He is Co-founder at eeHubNigeria who has operated for over seven years in the industry. A graduate of the computer Science at the University of Benin, Opeyemi also holds an MBA from Cyprus and vast in animation, motion graphics and software development.

The conference shall also feature Jimi Moses, an artist and 3D Generalist, Brand Specialist, Graphic Designer and Illustrator. Jimi has worked with world-class designers in Nigeria and Dubai where he currently works with Hills Advertising.

Kunle Adenmosun also at the workshop would take participants through a world of creativity. A graduate of the University of Benin, Adenmosun is also a UK Chartered Marketer and Creative expert who has worked on major brands including Bank PHB, Gulder, Visafone, Amstel Malta, MTN, Lagos State Government, Samsung etc.

Ladipo, a branding expert who is also versatile in advertising design, web graphics supply chain management is also to take participants at the event through a world of design capable of bringing out the best in them.

 

*Story by Dayo Emmanuel