National Wire About Nigerians, Nigerian Business and Other Stories
Keystone bank on Monday as part of growth strategy launched an Unstructured Supplementary Service Data (USSD) *533# code service that enable its customer transfer fund without requiring data services on their phone.
Built on the USSD interface, Keystone bank’s *533# banking works on any type of mobile phone and does not require internet access.
Addressing the press at the launching, the Acting Managing Director/ CEO, Keystone Bank Limited, Mr. Hafiz Bakare at the launching in Lagos yesterday, said the *533# demonstrates the bank culture of service excellence with existing customers while reinforcing the Keystone brands as one to be associated with by the entire banking public.
According to him, “we have worked assiduously on the electronic support platform over the last couple of months and subsequently secured relevant regulatory approvals for our own USSD.
“As we launch this product, we stand to be counted in the industry to ensure our customers continue to have confidence in the bank and have every reason to improve patronage as we offer them convenient service comparable to, and even better than what is offered by competitors.
“The *533# product is Keystone bank’s solution to facilitate customers’ access to their accounts at any time of the day. Our *533# makes it possible for a Keystone Bank account to be viewed and transacted upon using any type of functional phone.
He explained that the USSD code allows the subscriber to check balances real time; airtime top-up for self and third parties; fund transfer for self and third at any Nigerian bank account.
Elaborating further, he said, “It is easy, fast and reliable. The next phase if implementation, which is currently being worked on is to enable account opening and transaction verification services on the *533# platform. We are making bold and significant steps to provide convenient and reliable services to our customers across the globe.
“The *533# short code is a step in the right direction to indicate the bank’s positive trajectory, consistent with our promise that the successful completion of the divestment will significantly enhance the bank’s capacity in all respects to serve customers better.”
He said the financial institution products have been revised to align with current market trends, stressing that the bank will continue to strive for service excellence.
Also commenting at the launching, The Divisional Head, Electronic Business, Keystone Bank Limited, Mr. Ernest Obi, said *533# was introduced by the bank to address needs of its customers.
He said, “with *533#, customers of Keystone bank does not need airtime to transfer funds. We make it available to every customer’s f the bank. We have distinguish Keystone bank USSD from other banks with the introduction of authentication since we consider safety.”
He explained that the bank will soon launch another product that tend to drive Tier one account opener.
