Oluremi Akande Joins LOTUS Bank As Head, Brands, Marketing & Communications

Oluremi Akande, the Oyo State-born Marketing & Communications professional started his professional endeavour as a Relationship Officer with Dali Communications, a mid-sized Marketing agency responsible for the management and promotions of Starcomms-mobile Telecommunications brand.

Over the years, Mr. Akande has managed several Marketing and Communications portfolios across the mix as well as corporate Brands spanning: banking, consulting, Microfinance, and Advertising. Prior to his appointment by LOTUS Bank, he was the Head of Communications and Branding for LAPO Microfinance Bank, a leading microfinance bank in Nigeria, and other institutions such as Skye Bank ( Polaris Bank) and Phillips Consulting amongst others.

A registered practitioner of advertising and a full member of the Advertising Regulatory Council of Nigeria (ARCON). He has attained various professional qualifications: Chartered Marketer from the Chartered Institute of Marketing, (CIM) Professional Digital Marketer, and Red & Yellow Creative Business School.

Mr. Akande has a Master’s in Diplomacy and Strategic Studies, University of Lagos, BA in Linguistics and Nigeria Languages from the University of Ilorin, and other local and international certifications.

Given his experience and expertise, ‘Remi Akande will help to promote the LOTUS Bank brand for competitive advantage.

He has been leading Brand, Marketing, and Corporate Communications at the most vibrant financial institution in Nigeria which is responsible for the design and implementation of marketing communication plans and strategies that delivered year-on-year growth in organisations’ reputation and business measures, frequently exceeding expectations.

Oluremi Akande possesses in-depth experience in developing media, advertising & PR plans; and in managing executive communications, employee communications as well as media relations. Also as expertise in speech writing, press kit development as well as general stakeholder and social media engagement. Very adept at crisis management with a track record of zero escalation or negative impact on the organisation’s reputation.

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Oluremi Akande’s impact on the organisation’s rebranding and positioning for its next growth phase.

Akande is a creative brand and communications persona with almost two decades of experience in creating solutions and identities that help brands stand-out, solve communication challenges across platforms such as print, mobile and digital, and develop functional and user-friendly applications and products. He has a knack for holistic brand communications; from strategic branding to corporate communications through various platforms.

Akande’s is part of concerted efforts to realign the brand marketing and corporate communications function to the strategic vision of being number one in select markets. He prosses a great teamwork initiative that works together, leveraging on combined experiences to actualize all growth initiatives and growth to brands.

Akande joins the LOTUS Bank team with a career that spans almost two decades in financial services, media, brand management, public relations, and communications with effect from January 1, 2023.

Culled from Business Echo Magazine

 

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