National Wire About Nigerians, Nigerian Business and Other Stories
The Managing Director of CBI Digital Media Limited, Mr. Gbenga Adebija, has unveiled the CBI News Mobile App, describing it as a bold and transformative step toward redefining how news and information are created, shared, and consumed across Africa.
The launch, held at the Lagos Marriott Hotel on 7th November, 2025, attracted captains of industry, members of the Baywood Group, financial partners, and media professionals.
In his address, Adebija said the new mobile app represents a defining moment in the journey of CBI Digital Media and the broader vision of building a world-class digital ecosystem for African media. He emphasized that the platform is designed not only to deliver news but also to empower audiences through credible storytelling, creative presentation, and global accessibility.
“At CBI Digital Media, our vision is clear and compelling—to be at the forefront of Africa’s digital media transformation, telling authentic African stories with credibility, creativity, and global relevance,” Adebija said. “This app marks a significant leap in expanding our reach and deepening engagement with audiences across Nigeria, Africa, and beyond.”
Adebija attributed the milestone to the visionary leadership of Emperor Chris Baywood Ibe, Founder and Group Chief Executive of Baywood Group, the parent company of CBI Digital Media. He described Emperor Baywood as a man whose foresight, passion, and relentless pursuit of excellence have driven the company’s continuous innovation and success.
“Emperor Baywood’s belief that Africa can and must own its narrative and shape the entity of its brand identity has been the driving force behind all these milestones,” he said. “He challenges us daily to embody our operating philosophy—Changing the Game, Owning the Space.”
Adebija noted that this philosophy is more than a slogan; it reflects the organization’s deep commitment to setting new standards in media and technology. He said CBI Digital Media is determined to push boundaries, redefine possibilities, and lead the continent’s transition to a fully integrated digital media future.
According to Adebija, the CBI News App is both technologically robust and purpose-driven. It provides timely, reliable, and balanced news coverage that mirrors the heartbeat of the African continent. He highlighted that the company’s guiding ethos—From Nigeria, For Africa, To the World—underscores its mission to amplify African voices in the global media space.
He also hinted at upcoming projects within CBI Digital Media’s innovation pipeline, describing them as “groundbreaking and trailblazing initiatives meticulously crafted to redefine the media landscape.” These, he said, will be unveiled in alignment with the Founder’s broader vision of building a pioneering, fully integrated pan-African media empire.
“In the words of an American adage, you ain’t seen nothing yet,” Adebija said confidently, adding that the company’s best innovations are still ahead.
The Managing Director expressed immense pride in the company’s Nigerian heritage and acknowledged the country’s creativity and resilience as sources of strength. Beyond its national identity, he emphasized that CBI Digital Media’s mission is continental—to project Africa’s voice with confidence and credibility—and its ambition is global, to place African perspectives on the world stage with authority and excellence.
“Our vision goes beyond borders,” he said. “We want the world to hear Africa’s voice, not as an echo of others, but as an authentic narrative of progress, innovation, and transformation.”
Adebija reaffirmed the organisation’s commitment to strong partnerships and collaborations, describing them as vital to CBI’s success story. He acknowledged the continuous support of key institutions such as the Bank of Industry, Polaris Bank, and Fidelity Bank, among others, who have remained steadfast partners in the Baywood Group’s mission of sustainable enterprise and pan-African development.
“The journey of Baywood Group has always been defined by strong alliances,” he said. “These relationships strengthen our resolve to build a platform that empowers, informs, and connects people across the continent.”
Concluding his address, Adebija described the CBI News App as more than a digital product. He called it a “movement”—a platform for empowerment, engagement, and enlightenment—aimed at shaping an informed society, inspiring an empowered Africa, and connecting the continent to the rest of the world.
“As we look ahead, we remain guided by the timeless principles of innovation, integrity, and impact,” he said. “We invite our partners, our audience, and our friends to join us as we continue changing the game and owning the space.”
On behalf of the management and staff, Adebija thanked all stakeholders for their support and confidence in the company’s vision.
“Together, let us tell the African story—authentically, powerfully, and globally,” he concluded.
