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Reasons Entrepreneurs Must Embrace Digital Marketing (A Book Review)
Author: March Oyinki
Pages: 250
The digital world is here with us. This modern day reality may be an unfamiliar terrain to many of us boomers who were born in the 60s, but with this book you are on familiar ground.
Even many in the academia, sometimes find it incomprehensible because of the intricate nature of the subject, which is dynamic and tends to change quite rapidly, thereby presenting a difficult that many find hard to catch on to.
That is true especially when you consider the array of digital marketing channels that one must contend with when developing a corporate digital marketing strategy.
Still, for the millennial generation who are so Internet savvy, digital marketing poses quite a challenge, as many of them erroneously see digital marketing mainly as social media.
This is why this 250-page book, titled, “Reasons Entrepreneurs Must Embrace Digital Marketing,” should be a must read by all.
Its thirty-chapters scintillates with all the dynamics, trends and indeed, the ABC of digital marketing.
It is a hands-on guide to the subject, written specifically to provide guidance to start-ups and entrepreneurs who are finding new, innovative and effective ways to engage millions of Internet users surfing for products and services, with the intent to drive traffic to their websites and scale up businesses in quantum leaps.
The book reveals some of the intricacies of digital marketing that will help readers have clear understanding, expand and transformation their digital experience in the emerging global digital world.
The book is rich in content, and covers many critical topics in digital marketing, which are useful to both entrepreneurs and students of media and communications.
Some of the subject covered include website development and authoring, e-commerce, affiliate marketing; and social media, blogging, lead generation and product promotion.
It contains enormous resources on digital transformation and innovation, covering some of the latest digital marketing trends such as Artificial Intelligence, Cloud Computing, Internet of Things, 3D Printing, Drone delivery services and many others.
It will also expose the entrepreneur/readers to some of the new twist, tricks and tips on the topic; how to explore digital marketing to expand your business.
For the curious and tech freak as well, the author’s conversational style makes for companionship and leisure reading.
A prolific writer, blogger, communicator, social media campaigner, trainer and entrepreneur, Oyinki is the author of two earlier books – Digital Marketing Concepts and Applications as well as Digital Marketing Reference Guide, CEO and founder of Admate Communications Limited, a digital marketing company and publishers of the Digital Merchant Series. He is in his elements in this new, concise book.
As former employee of Chevron Nigeria Limited and the Public Affairs section of the United States Embassy, where he had the opportunity to practice what he preaches, he has put his wealth of research and working experiences into this information-packed book. It is must read for all who wants to benefit from the new, engaging digital world.
