{"id":63769,"date":"2022-08-16T14:25:06","date_gmt":"2022-08-16T13:25:06","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=63769"},"modified":"2022-08-16T14:25:06","modified_gmt":"2022-08-16T13:25:06","slug":"unity-bank-rolls-out-yanga-market-penetration-campaign-targets-millions-of-underbanked-women","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/unity-bank-rolls-out-yanga-market-penetration-campaign-targets-millions-of-underbanked-women\/","title":{"rendered":"Unity Bank Rolls Out Yanga Market Penetration Campaign, Targets Millions of Underbanked Women"},"content":{"rendered":"

Retail lender, Unity Bank Plc has deployed a new marketing campaign targeted at reaching millions of women entrepreneurs, especially the underbanked across Nigeria with its new retail product, the Yanga account.<\/p>\n

Starting this August, the lender shall deploy strategic marketing campaigns leveraging several channels including the traditional and digital media to drive value proposition and increased adoption of the Yanga product.<\/p>\n

The Yanga account, which was launched by the lender in November 2021 in line with Unity bank\u2019s strategic vision of being \u201cNigeria\u2019s retail bank of choice\u201d debuted in four geographical locations: Mararaba\/Nassarawa state, Ibadan\/Oyo state, Uyo\/Akwa Ibom state and Gombe\/Gombe state.<\/p>\n

Commenting on the new Yanga Market Penetration Campaign, the Divisional Head, Retail and SME, Mr Olufunwa Akinmade stated that \u201chaving launched the Yanga Account, unveiled Veteran Actress, Sola Sobowale as \u201cMama Yanga\u2019\u2019, the new campaign is intended to further provide the engagement platform to empower core target of the product existing in our communities and found amongst millions of underbanked women\u201d.<\/p>\n

The product targets women entrepreneurs in the Micro, small and medium enterprises, MSME space, especially the underbanked, offering savings and investment, capacity building, agency banking, dedicated agents, medical insurance and microloans to the women, thereby deepening financial inclusion.<\/p>

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The marketing drive includes a well-targeted television commercial featuring the Bank\u2019s brand ambassador, the award-winning Nollywood actress, Sola Sobowale who was crowned \u201cMama Yanga\u201d at the launch of the product in November last year because of her strong appeal to the target market. Across the multiple channels deployed for the campaign, \u201cMama Yanga\u201d will be sharing the stories of how Yanga is empowering women and changing lives across Nigeria.<\/p>\n

Yanga is available to all women entrepreneurs nationwide, even as the Bank continues to drive strategic activations of the product across various locations in the country. So far, the activation train has been to Lagos, Nasarawa, Gombe, Akwa Ibom, Port Harcourt and Ibadan.<\/p>\n

Seeking to promote financial inclusion and cater to the unbanked women entrepreneurs, the new retail product is designed to deepen its beneficial impact on Micro Small and Medium Enterprises, MSMEs operated by women in the mass-market retail space.<\/p>\n

The product comes on the heels of Nigeria\u2019s growing imperative to boost access to financial services by women as a recent EFInA report, suggests, \u201cThere are 51 million Nigerian women above 18 years of age, with over 41% of them unbanked.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Retail lender, Unity Bank Plc has deployed a new marketing campaign targeted at reaching millions of women entrepreneurs, especially the underbanked across Nigeria with its new retail product, the Yanga account.<\/p>\n","protected":false},"author":6,"featured_media":23271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23,17],"tags":[2775],"coauthors":[2391],"class_list":["post-63769","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business","category-news","tag-unity-bank"],"yoast_head":"\nUnity Bank Rolls Out Yanga Market Penetration Campaign, Targets Millions of Underbanked Women - National Wire<\/title>\n<meta name=\"description\" content=\"Retail lender, Unity Bank Plc has deployed a new marketing campaign targeted at reaching millions of women\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalwire.com.ng\/sub\/unity-bank-rolls-out-yanga-market-penetration-campaign-targets-millions-of-underbanked-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unity Bank Rolls Out Yanga Market Penetration Campaign, Targets Millions of Underbanked Women - 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