{"id":61228,"date":"2022-06-13T17:02:21","date_gmt":"2022-06-13T16:02:21","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=61228"},"modified":"2022-06-13T17:02:21","modified_gmt":"2022-06-13T16:02:21","slug":"ecobank-has-identified-with-adire-proving-its-pan-african-nature-ooni-of-ife","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/ecobank-has-identified-with-adire-proving-its-pan-african-nature-ooni-of-ife\/","title":{"rendered":"\u201cEcobank Has Identified With Adire, Proving Its Pan African Nature\u201d &#8211; Ooni Of Ife"},"content":{"rendered":"<p dir=\"ltr\">The Ooni of Ife, Oba Adeyeye Ogunwusi says Ecobank has identified with Adire, proving its Pan African nature and reconfirming the bank\u2019s support for the growth of indigenous culture, tourism, and entrepreneurship across the continent.<\/p>\n<p dir=\"ltr\">The royal father spoke during a three-day Adire exhibition tagged: \u201cAdire Lagos Experience\u201d, powered by Ecobank Nigeria in Lagos.<\/p>\n<p dir=\"ltr\">The exhibition which started on Friday June 10, spanned Sunday, June 12.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10607 alignleft\" src=\"https:\/\/nationalwire.com.ng\/wp-content\/uploads\/2017\/01\/Ecobank-logo-nigeria-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2017\/01\/Ecobank-logo-nigeria-300x169.jpg 300w, https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2017\/01\/Ecobank-logo-nigeria-110x62.jpg 110w, https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2017\/01\/Ecobank-logo-nigeria-420x237.jpg 420w, https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2017\/01\/Ecobank-logo-nigeria.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Originating in Southwestern Nigeria, Adire textile is an indigo-dyed cloth made by using different wax resist methods to create dazzling designs. Adire, comes in a variety of texture such as silk, chiffon, cotton, and polyester and are made fashionable in both English and traditional styles.<\/p>\n<p dir=\"ltr\">He said, \u201cI am really impressed with what I\u2019ve seen here today. I have seen real tourism potential that needs to be explored by others. If as a country we look inward, we would discover that our tourism advantages are enormous and desire immediate attention.\u00a0 We can create exportable merchandise if we join hands to boost our potential, we would not be looking up to foreign currency to boost our economy\u201d.<\/p>\n<p dir=\"ltr\">Further, he noted that \u201cas one of the pioneer promoters of Adire, I am positive that it can boost the county\u2019s tourism industry, because it has what it takes to meet international textile standards. The unique thing about Adire production is that everything is assembled locally \u2013 raffias, ropes, bamboos, chemicals are gotten from our forest. We do not need to import anything\u201d.<\/p>\n<p dir=\"ltr\">Ogunwusi also encouraged other banks and private bodies to emulate Ecobank in encouraging indigenous entrepreneurs, so that more Nigerians could explore locally made investments. In his words \u201cOur banks and corporate bodies should show their support by displaying our Adire in their banks, make their staff wear them on specific days. Even beyond our Adire fabric, we can promote locally made shoes, wristwatches, bags, cars, jewelry, and several other products,\u201d he said.<\/p><div data-ad-id=\"32665\" style=\"text-align:center; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px;float:none;\" class=\"afw afw_ad_image afw_ad afwadid-32665  \">\r\n                                                            <div style=\"font-size:10px;text-align:center;color:#cccccc;\">Advertisement<\/div>\r\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/www.accessbankplc.com\" rel=\"nofollow\"><img decoding=\"async\" height=\"auto\" max-width=\"100%\" src=\"https:\/\/nationalwire.com.ng\/wp-content\/uploads\/2019\/06\/Banner-1.jpg\"><\/a>\r\n                                                                        \r\n\t\t\t\t\t\t\t<\/div>\n<p dir=\"ltr\">Ogunwusi advised traditional leaders to encourage entrepreneurs with financial support and grants. \u201cI advise our leaders to begin to get sensitive and passionate about things that are produced in Nigeria. All other companies and organisations should pick one thing and promote, so that the country can grow organically. We also need to support our media that are really projecting these potentials to the world by involving them fully,\u201d he said.<\/p>\n<p dir=\"ltr\">The royal father then condemned imitation of Adire by other countries, saying there was great difference between the locally made products and imitation. \u201cThe durability cannot be compared, we have taken up this challenge locally and with the support of our ancestors coupled with our long-standing knowledge, nobody can take away our patent rights from us,\u201d he said.<\/p>\n<p dir=\"ltr\">The royal father then condemned imitation of Adire by other countries, saying there was great difference between the locally made products and imitation. \u201cThe durability cannot be compared, we have taken up this challenge locally and with the support of our ancestors coupled with our long-standing knowledge, nobody can take away our patent rights from us,\u201d he said.<\/p>\n<p dir=\"ltr\">Several Adire admirers converged at\u00a0 the exhibition venue; Ecobank Pan African Centre (EPAC) to witness, make orders and purchase choices attires in different styles. Highlight of the event was a practical master class on Adire production, organised by Princess Ronke Ademiluyi, a cultural ambassador to Ooni of Ife.\u00a0At the exhibition, there were different genres of Yoruba music; an infusion of local food; and mild atmospheric branding infusion of a wide variety of Adire into the setting which created a nostalgic mood.<\/p>\n<p dir=\"ltr\"><strong>Photo Captions: from left. Nike Kolawole, Head, Agency Banking, Ecobank Nigeria; Korede Demola-Adeniyi, Head, Consumer Banking, Ecobank Nigeria; Balogun Akin Osuntokun, Public Affairs Analyst; His Imperial Majesty, Adeyeye Ogunwusi, Ooni of Ife; Mr Patrick Akinwuntan, former Managing Director, Ecobank Nigeria; Princess Aderonke Ademiluyi, Managing Director, Adire Oodua Textile Hub and Clarion Chukwurah, Nollywood Legend at the\u00a0Ecobank Adire Lagos Experience exhibition held at the Ecobank Pan African Centre (EPAC) in Lagos.<\/strong><\/p>\n<p dir=\"ltr\">\n<\/p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Ooni of Ife, Oba Adeyeye Ogunwusi says Ecobank has identified with Adire, proving its Pan African nature and reconfirming the bank\u2019s support for the growth of indigenous culture, tourism, and entrepreneurship across the continent.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[555,17],"tags":[9659,9660,2868,567,566],"coauthors":[2391],"class_list":["post-61228","post","type-post","status-publish","format-standard","","category-arts","category-news","tag-adire","tag-adire-festival","tag-ecobank-nigeria","tag-oba-adeyeye-ogunwusi","tag-ooni-of-ife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - 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