{"id":60060,"date":"2022-05-27T15:07:45","date_gmt":"2022-05-27T14:07:45","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=60060"},"modified":"2022-05-27T15:33:29","modified_gmt":"2022-05-27T14:33:29","slug":"dangote-still-africas-most-admired-brand-for-5-consecutive-years","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/dangote-still-africas-most-admired-brand-for-5-consecutive-years\/","title":{"rendered":"Dangote Still Africa\u2019s Most Admired Brand For 5 Consecutive Years"},"content":{"rendered":"

\"\"The Pan-African and fully integrated conglomerate, Dangote Industries Limited (DIL) has again emerged as the most Admired Brand in Africa for the year 2022, for its leadership position in driving quality brands across the continent.<\/p>\n

Dangote won awards in 8 different categories, on Wednesday at the venue of the award presentation organised by a renowned organisation Brand Africa in Lagos. The other awards include: Most Admired Nigerian Brand, West Africa\u2019s Most Admired Brand that symbolises African Pride; West Africa\u2019s Most Admired African Brand, and Most Admired Nigerian Brand in Africa, among others.<\/p>\n

\"Dangote-Group\"<\/p>\n

Founder and Chairman of Brand Africa, Thebe Ikalafeng, stated that Dangote has remained a stalwart global African brand and symbolises African pride. He added that Dangote has also moved up a rank in the Top 100 most admired brands and retains its #1 Made-in-Nigeria brand rank.<\/p>\n

Ikalafeng, giving an insight into the process of selecting the winners, said the rankings are based on a pan-African survey covering over 25 countries, which collectively account for an estimated over 85% of Africa\u2019s population and 85% of the continent\u2019s GDP.<\/p>\n

According to him, \u201cthe research is conducted by GeoPoll, the world\u2019s leading mobile surveying platform, with strategic analyses, insights and ranking conducted by Kantar, the world\u2019s leading data, insights and consulting company and Brand Leadership Group, Africa\u2019s foremost branding, strategic communications and intellectual property advisory firm.\u201d<\/p>\n

\"\"<\/p>\n

In a recent issue of the Brand Africa 100: Africa\u2019s Best Brands rankings, Dangote and MTN retained their statuses as the most admired African brands recalled spontaneously and when prompted, respectively.<\/p>\n

Group Chief Commercial Officer, Dangote Industries Limited, Rabiu Umar, who received the awards, commended Brand Africa for the initiative of building and promoting African brands. He expressed appreciation to the organisers and urged them not to relent in their efforts to see that brands from Africa compete favorably with foreign ones.<\/p>\n

Umar said that Dangote has risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. \u201cPeople now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point,\u201d he added.<\/p>

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Umar said, \u201cTo the management of DIL, the ranking was not unexpected, because the company has a long-standing reputation for quality, relevance, compliance and social stewardship. Our mission and vision engage and inspire us; and by extension connects us to both our internal and external stakeholders.<\/p>\n

\u201cWe fervently believe that only Africans can develop Africa, and this gives us stronger sense of relevance in all the countries where we have our operations. We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments.\u201d<\/p>\n

Established in 2011, the Brand Africa 100: Africa\u2019s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 29 countries spanning all the five economic regions.<\/p>\n

An analysis of the data over the past 10 years, has established that on average, slightly over 20% of the brands admired by Africans are made in Africa.<\/p>\n

PHOTO CAPTION:<\/p>\n

DSC 0560; L-R, Thebe Ikalafeng, Founder and Chairman Brand Africa;\u00a0 Rabiu Umar, Group Chief Commercial Officer, Dangote Industries Limited,\u00a0and\u00a0Karin du Chenne, Chief Growth Officer,\u00a0Kantar EMEA, at the Presentation of Most Admired Brand That Symbolises\u00a0Africa Pride in Africa\u00a0and Seven other awards\u00a0won by\u00a0Dangote Industries Limited\u00a0at\u00a02022\u00a0Africa’s Best Brands Awards, in Lagos on Wednesday<\/p>\n

DSC 0608; L-R,\u00a0Thebe Ikalafeng,\u00a0Founder and Chairman,\u00a0Brand Africa;\u00a0\u00a0Tosin Adefeko, Chief Executive Officer, AT3 Resources; Rabiu Umar,\u00a0Group Chief Commercial Officer, Dangote Industries Limited\u00a0and\u00a0Karin du Chenne, Chief Growth Officer,\u00a0Kantar EMEA, at the Presentation of Most Admired Brand That Symbolises\u00a0Africa Pride in Africa\u00a0and Seven other awards\u00a0won by\u00a0Dangote Industries Limited\u00a0at\u00a02022\u00a0Africa’s Best Brands Awards, in Lagos on Wednesday<\/p>\n

DSC 0481: L-R, Thebe Ikalafeng, Founder and Chairman Brand Africa;\u00a0\u00a0Feyi Olubodun, Managing Partner Open Squares Africa;\u00a0Tosin Adefeko, Chief Executive Officer, AT3 Resources;\u00a0\u00a0Rabiu Umar, Group Chief Commercial Officer, Dangote Industries Limited\u00a0and\u00a0Karin du Chenne, Chief Growth Officer,\u00a0Kantar EMEA\u00a0at the Presentation of Most Admired Brand That Symbolises\u00a0Africa Pride in Africa\u00a0and Seven other awards\u00a0won by\u00a0Dangote Industries Limited\u00a0at\u00a02022\u00a0Africa’s Best Brands Awards, in Lagos on Wednesday<\/p>\n","protected":false},"excerpt":{"rendered":"

The Pan-African and fully integrated conglomerate, Dangote Industries Limited (DIL) has again emerged as the most Admired Brand in Africa for the year 2022, for its leadership position in driving quality brands across the continent.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":60067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23,17],"tags":[2972],"coauthors":[2391],"class_list":["post-60060","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business","category-news","tag-alhaji-aliko-dangote"],"yoast_head":"\nDangote Still Africa\u2019s Most Admired Brand For 5 Consecutive Years - National Wire<\/title>\n<meta name=\"description\" content=\"The Pan-African and fully integrated conglomerate, Dangote Industries Limited (DIL) has again emerged as the most Admired\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalwire.com.ng\/sub\/dangote-still-africas-most-admired-brand-for-5-consecutive-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dangote Still Africa\u2019s Most Admired Brand For 5 Consecutive Years - 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