{"id":37950,"date":"2020-01-28T11:47:50","date_gmt":"2020-01-28T10:47:50","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=37950"},"modified":"2020-01-28T11:47:50","modified_gmt":"2020-01-28T10:47:50","slug":"bbdo-emerges-stanbicibtcs-new-creative-agency","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/bbdo-emerges-stanbicibtcs-new-creative-agency\/","title":{"rendered":"BBDO Emerges StanbicIBTC\u2019s New Creative Agency"},"content":{"rendered":"<div class=\"I_52qC D_FY W_6D6F\" data-test-id=\"message-view-body\">\n<div class=\"msg-body P_wpofO iy_A mq_AS\" data-test-id=\"message-view-body-content\">\n<div class=\"jb_0 X_6MGW N_6Fd5\">\n<div>\n<div id=\"yiv9225429014\">\n<div>\n<div>\n<div>Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has announced the selection of BBDO West Africa as the Group\u2019s new creative agency. BBDO, whose appointment takes effect from January 2020, emerged as a result of its performance in a pitch process which involved other creative agencies.<\/div>\n<div><\/div>\n<div>BBDO now takes responsibility for charting the creative course for the Stanbic IBTC brand. The creative agency is expected to employ a broad range of innovative strategies to create, plan and execute exceptional marketing campaigns for Stanbic IBTC Holdings and its subsidiaries.<\/div>\n<div><\/div>\n<div>Speaking on the selection of BBDO, Bridget Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC said: \u201cIt gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as the Group\u2019s new creative agency. The pitch process was very transparent and highly competitive. We look forward to a mutually beneficial relationship which will further propel the status of Stanbic IBTC Holdings PLC as the leading end-to-end provider of financial services subsidiaries.<\/div>\n<div><\/div>\n<div>Igbo Amadi-Obi, CEO, BBDO West Africa, said about the agency\u2019s appointment: \u201cWe are excited to have emerged from a line-up of some of the biggest and most reputed agencies in Nigeria. Personally, I have had the highest regards for Stanbic IBTC right from its early days as IBTC, because it represents my ideals of a model financial institution. And despite that it has grown to become arguably the leading one-stop financial services provider in Nigeria, I find it reassuring that little or nothing has changed in terms of values and culture from those early days&#8221;.<\/div>\n<div><\/div>\n<div>Commenting on his agency\u2019s plans for the Stanbic IBTC brand, he added that \u201cTheir ambitions are very clear and so are their objectives. We are committed to drawing from our pool of talents and also from the wealth of resources that is available in our regional and global network to support Stanbic IBTC to further cement their dominance in the Nigerian financial services sector. And should the need arise, we are positioned to extend that support to majority of West African countries where we have a firm foothold&#8221;.<\/div>\n<div><\/div>\n<div>BBDO West Africa is the Lagos Nigeria office of BBDO Worldwide. The agency is driven by the passion to deliver compelling commercial content that drives brand value.<\/div>\n<div><\/div>\n<div>Stanbic IBTC Holdings PLC continues to emphasize merit, integrity, quality of work and transparency in its process of selecting agencies.<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jb_0 X_6MGW N_6Fd5\"><\/div>\n<\/div>\n<div class=\"H_7jIs D_F ab_C Q_69H5 E_36RhU\" data-test-id=\"toolbar-hover-area\">\n<div class=\"D_F W_6D6F r_BN gl_C\" data-test-id=\"card-toolbar\"><\/div>\n<\/div>\n<\/p><div data-ad-id=\"32665\" style=\"text-align:center; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px;float:none;\" class=\"afw afw_ad_image afw_ad afwadid-32665  \">\r\n                                                            <div style=\"font-size:10px;text-align:center;color:#cccccc;\">Advertisement<\/div>\r\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/www.accessbankplc.com\" rel=\"nofollow\"><img decoding=\"async\" height=\"auto\" max-width=\"100%\" src=\"https:\/\/nationalwire.com.ng\/wp-content\/uploads\/2019\/06\/Banner-1.jpg\"><\/a>\r\n                                                                        \r\n\t\t\t\t\t\t\t<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has announced the selection of BBDO West Africa as the Group\u2019s new creative agency. BBDO, whose appointment takes effect from January 2020, emerged as a result of its performance in a pitch process which involved other creative agencies.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":26154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[6755,4755],"coauthors":[2391],"class_list":["post-37950","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business","tag-bbdo","tag-stanbicibtc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBDO Emerges StanbicIBTC\u2019s New Creative Agency - National Wire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalwire.com.ng\/sub\/bbdo-emerges-stanbicibtcs-new-creative-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBDO Emerges StanbicIBTC\u2019s New Creative Agency - National Wire\" \/>\n<meta property=\"og:description\" content=\"Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has announced the selection of BBDO West Africa as the Group\u2019s new creative agency. 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