{"id":25880,"date":"2018-08-25T14:18:31","date_gmt":"2018-08-25T13:18:31","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=25880"},"modified":"2018-08-25T14:18:31","modified_gmt":"2018-08-25T13:18:31","slug":"cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/","title":{"rendered":"Cadbury&#8217;s To Launch A New &#8216;Darkmilk&#8217; Chocolate Bar For &#8216;Grown-Ups&#8217; With A Higher Cocoa Content"},"content":{"rendered":"<ul class=\"mol-bullets-with-font\">\n<li class=\"class\"><strong>Cadbury&#8217;s has shrunk the size of the new bar \u2013 making it appear healthier<\/strong><\/li>\n<\/ul>\n<ul class=\"mol-bullets-with-font\">\n<li class=\"class\"><strong>The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk\u00a0<\/strong><\/li>\n<\/ul>\n<ul class=\"mol-bullets-with-font\">\n<li class=\"class\"><strong>Dairy Milk bar weighs 110g and costs \u00a31.50, Darkmilk is 85g but priced at \u00a31.49<\/strong><\/li>\n<\/ul>\n<p>Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier.<\/p>\n<p>The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.<\/p>\n<p>A standard Dairy Milk bar weighs 110g and normally costs \u00a31.50, whereas Darkmilk is 23 per cent smaller at 85g but still has a price of \u00a31.49. Cadbury has also shrunk the recommended portion size.<\/p>\n<p>Darkmilk is the new Cadbury bar for &#8216;grown-ups&#8217; that has higher cocoa content than Dairymilk<br \/>\nDarkmilk is the new Cadbury bar for &#8216;grown-ups&#8217; that has higher cocoa content than Dairymilk<\/p>\n<p>The calorie count for Darkmilk is 562 per 100g, which means it is actually more likely to make consumers put on weight than Dairy Milk, which is 534 calories per 100g. Darkmilk is also higher in fat, although lower in sugar. The launch of Darkmilk comes as sales of chocolate with a cocoa content of 70 per cent and above are rising. This is despite the fact the powerful, often bitter, flavour can be an acquired taste.<\/p>\n<p>These bars have been helped by studies showing they are high in flavonoids, which are reported to play a part in lowering blood pressure, maintaining healthy arteries and even helping brain function in the elderly.<\/p>\n<p>Dairy Milk bar (pictured) weighs 110g and costs \u00a31.50, Darkmilk is 85g but priced at \u00a31.49<br \/>\nDairy Milk bar (pictured) weighs 110g and costs \u00a31.50, Darkmilk is 85g but priced at \u00a31.49<\/p><div data-ad-id=\"32665\" style=\"text-align:center; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px;float:none;\" class=\"afw afw_ad_image afw_ad afwadid-32665  \">\r\n                                                            <div style=\"font-size:10px;text-align:center;color:#cccccc;\">Advertisement<\/div>\r\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/www.accessbankplc.com\" rel=\"nofollow\"><img decoding=\"async\" height=\"auto\" max-width=\"100%\" src=\"https:\/\/nationalwire.com.ng\/wp-content\/uploads\/2019\/06\/Banner-1.jpg\"><\/a>\r\n                                                                        \r\n\t\t\t\t\t\t\t<\/div>\n<p>Darkmilk is made with 40 per cent cocoa solids \u2013 double the minimum of 20 per cent in Dairy Milk and higher than the 36 per cent in Bournville bars.<\/p>\n<p>A spokesman for parent company Mondelez said: \u2018Cadbury Darkmilk has been specially created to meet consumer demand \u2013 providing a more grown-up taste.\u2019<\/p>\n<p>The new product, which is due to go into Tesco stores this weekend with other retailers to follow, will be sold as Cadbury Darkmilk and Cadbury Darkmilk Roasted Almond. Tam Fry, of the National Obesity Forum, accused Cadbury of exploiting loopholes in labelling laws to make Darkmilk bar appear healthier than it is.<\/p>\n<p>He said: \u2018That <a href=\"http:\/\/www.dailymail.co.uk\/news\/article-6096537\/Cadburys-launch-new-Darkmilk-chocolate-bar-grown-ups-higher-cocoa-content.html\">Cadbury<\/a> feels able to package its product in this way is more a reflection on how weak the laws are in helping customers know what is in their food.<\/p>\n<p>\u2018Loopholes abound and industry doesn\u2019t hold back in exploiting them.\u2019 He said the Government should tighten laws once control of food labelling is returned after Brexit.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Cadbury&#8217;s has shrunk the size of the new bar \u2013 making it appear healthier The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk\u00a0 Dairy Milk bar weighs 110g and costs \u00a31.50, Darkmilk is 85g but priced at \u00a31.49 Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has &hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":25881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23,21,1593,17],"tags":[2557],"coauthors":[2391],"class_list":["post-25880","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business","category-entertainment","category-metro","category-news","tag-cadbury"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cadbury&#039;s To Launch A New &#039;Darkmilk&#039; Chocolate Bar For &#039;Grown-Ups&#039; With A Higher Cocoa Content - National Wire<\/title>\n<meta name=\"description\" content=\"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury&#039;s To Launch A New &#039;Darkmilk&#039; Chocolate Bar For &#039;Grown-Ups&#039; With A Higher Cocoa Content - National Wire\" \/>\n<meta property=\"og:description\" content=\"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/\" \/>\n<meta property=\"og:site_name\" content=\"National Wire\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-25T13:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"634\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Friday Ekeoba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/#website\",\"url\":\"https:\/\/nationalwire.com.ng\/sub\/\",\"name\":\"National Wire\",\"description\":\"About Nigerians, Nigerian Business and Other Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nationalwire.com.ng\/sub\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#primaryimage\",\"url\":\"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg\",\"contentUrl\":\"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg\",\"width\":634,\"height\":279},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#webpage\",\"url\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/\",\"name\":\"Cadbury's To Launch A New 'Darkmilk' Chocolate Bar For 'Grown-Ups' With A Higher Cocoa Content - National Wire\",\"isPartOf\":{\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#primaryimage\"},\"datePublished\":\"2018-08-25T13:18:31+00:00\",\"dateModified\":\"2018-08-25T13:18:31+00:00\",\"author\":{\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/#\/schema\/person\/e2ab303e561d755b325fc9cea3854927\"},\"description\":\"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.\",\"breadcrumb\":{\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nationalwire.com.ng\/sub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cadbury&#8217;s To Launch A New &#8216;Darkmilk&#8217; Chocolate Bar For &#8216;Grown-Ups&#8217; With A Higher Cocoa Content\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nationalwire.com.ng\/sub\/#\/schema\/person\/e2ab303e561d755b325fc9cea3854927\",\"name\":\"Friday Ekeoba\",\"url\":\"https:\/\/nationalwire.com.ng\/sub\/author\/friday\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cadbury's To Launch A New 'Darkmilk' Chocolate Bar For 'Grown-Ups' With A Higher Cocoa Content - National Wire","description":"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/","og_locale":"en_US","og_type":"article","og_title":"Cadbury's To Launch A New 'Darkmilk' Chocolate Bar For 'Grown-Ups' With A Higher Cocoa Content - National Wire","og_description":"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.","og_url":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/","og_site_name":"National Wire","article_published_time":"2018-08-25T13:18:31+00:00","og_image":[{"width":634,"height":279,"url":"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Friday Ekeoba","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/nationalwire.com.ng\/sub\/#website","url":"https:\/\/nationalwire.com.ng\/sub\/","name":"National Wire","description":"About Nigerians, Nigerian Business and Other Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nationalwire.com.ng\/sub\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#primaryimage","url":"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg","contentUrl":"https:\/\/nationalwire.com.ng\/sub\/wp-content\/uploads\/2018\/08\/4F5F95FB00000578-6096537-image-a-42_1535155393568.jpg","width":634,"height":279},{"@type":"WebPage","@id":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#webpage","url":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/","name":"Cadbury's To Launch A New 'Darkmilk' Chocolate Bar For 'Grown-Ups' With A Higher Cocoa Content - National Wire","isPartOf":{"@id":"https:\/\/nationalwire.com.ng\/sub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#primaryimage"},"datePublished":"2018-08-25T13:18:31+00:00","dateModified":"2018-08-25T13:18:31+00:00","author":{"@id":"https:\/\/nationalwire.com.ng\/sub\/#\/schema\/person\/e2ab303e561d755b325fc9cea3854927"},"description":"Cadbury is launching a new darker chocolate bar for \u2018grown-ups\u2019, but has shrunk the size \u2013 making it appear healthier. The Darkmilk bar has a much higher cocoa content than the popular Dairy Milk and reflects an increasing demand for \u2018pure\u2019 chocolate with a stronger kick.","breadcrumb":{"@id":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nationalwire.com.ng\/sub\/cadburys-to-launch-a-new-darkmilk-chocolate-bar-for-grown-ups-with-a-higher-cocoa-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nationalwire.com.ng\/sub\/"},{"@type":"ListItem","position":2,"name":"Cadbury&#8217;s To Launch A New &#8216;Darkmilk&#8217; Chocolate Bar For &#8216;Grown-Ups&#8217; With A Higher Cocoa Content"}]},{"@type":"Person","@id":"https:\/\/nationalwire.com.ng\/sub\/#\/schema\/person\/e2ab303e561d755b325fc9cea3854927","name":"Friday Ekeoba","url":"https:\/\/nationalwire.com.ng\/sub\/author\/friday\/"}]}},"_links":{"self":[{"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/posts\/25880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/comments?post=25880"}],"version-history":[{"count":1,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/posts\/25880\/revisions"}],"predecessor-version":[{"id":25882,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/posts\/25880\/revisions\/25882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/media\/25881"}],"wp:attachment":[{"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/media?parent=25880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/categories?post=25880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/tags?post=25880"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/nationalwire.com.ng\/sub\/wp-json\/wp\/v2\/coauthors?post=25880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}