{"id":24844,"date":"2018-07-04T21:02:21","date_gmt":"2018-07-04T20:02:21","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=24844"},"modified":"2018-07-04T21:02:21","modified_gmt":"2018-07-04T20:02:21","slug":"ecobanks-commitment-to-creative-industries-endorsed-by-french-president-emmanuel-macron","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/ecobanks-commitment-to-creative-industries-endorsed-by-french-president-emmanuel-macron\/","title":{"rendered":"Ecobank\u2019s Commitment To Creative Industries Endorsed By French President Emmanuel Macron"},"content":{"rendered":"

Ecobank, the leading pan-African bank focused on transforming the banking landscape through its ground-breaking digital innovations, sponsored the launch of the French Season of African Cultures 2020 in Lagos, Nigeria.<\/p>\n

The event was attended by Emmanuel Macron, President of France, who was fulsome in his praise for Africa\u2019s culture and its creative industries.<\/p>\n

The event, entitled \u2018A Celebration of African Culture\u2019 was held at the New Afrika Shrine – which was the home of the legendary musician and composer Fela Kuti \u2013 focused on Africa\u2019s rich and diverse cultural heritage and honoured Africa\u2019s creators of art, design, film and fashion.<\/p>\n

Emmanuel Macron, President of France, told the audience at the event that he is determined to champion a new narrative about how Africa is perceived and that the African Cultural Season 2020 is one of the ways to project the continent positively.<\/p>\n

\u201cWhen I say we need new narratives, what I mean is that we need you people to make these narratives. I see a new generation of artistes, of entrepreneurs, of people coming from civil societies, of journalists, of intellectuals coming from Africa and explaining, speaking about Africa in Europe and everywhere\u201d he explained.<\/p>

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\u201cI believe that we have to build together, a new and common narrative. And this new common narrative is not based on what is important for Europeans, but what is important for Africa about their culture \u2013 how they want to build their culture, how they want to explain their culture, how they want to promote their culture and which places are important for them for these promotions. We decided to organize African Cultural Season 2020 in France for several reasons. It is about a team of young creatives coming from different parts of Africa. You\u2019ll have contemporary artistes, painters, people involved in fashion, movies, visual arts, architecture\u2026 all different arts existing and present in Africa, especially Nigeria\u201d he said.<\/p>\n

Charles Kie, Managing Director of Ecobank Nigeria said: \u201cPresident Macron\u2019s support is indicative of African cultures\u2019 growing international influence. Whether it be blockbuster films such as Black Panther, our global superstars in the music industry, our artworks in the top international auction houses, our models gracing the premier fashion catwalks, or our dance and our food, Africa\u2019s culture is having a huge impact on the global stage. Africa\u2019s creative industries are a vital ingredient of our continent\u2019s economies in our relentless pursuit of increased diversification and global competitiveness.\u201d<\/p>\n

\u201cEcobank\u2019s digital strategy is fully centred on bringing financial integration and inclusion to the African continent and our innovative products such as the Ecobank Mobile App, the Xpress account and Ecobank Pay are all empowering African consumers and business alike by providing the 24\/7 functionality, convenience, accessibility and instantaneous transactions that they need. Ecobank is totally committed to playing its part in supporting the development of businesses and trade that will bring the sustainable growth to African economies and provide the bedrock of increasing prosperity for all in Africa.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ecobank, the leading pan-African bank focused on transforming the banking landscape through its ground-breaking digital innovations, sponsored the launch of the French Season of African Cultures 2020 in Lagos, Nigeria. The event was attended by Emmanuel Macron, President of France, who was fulsome in his praise for Africa\u2019s culture and its creative industries. The event, …<\/p>\n","protected":false},"author":6,"featured_media":12093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[555,23,21,17,624],"tags":[2868],"coauthors":[2391],"class_list":["post-24844","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-arts","category-business","category-entertainment","category-news","category-politics","tag-ecobank-nigeria"],"yoast_head":"\nEcobank\u2019s Commitment To Creative Industries Endorsed By French President Emmanuel Macron - National Wire<\/title>\n<meta name=\"description\" content=\"Ecobank, the leading pan-African bank focused on transforming the banking landscape through its ground-breaking digital innovations, sponsored the launch of the French Season of African Cultures 2020 in Lagos, Nigeria. 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