{"id":24748,"date":"2018-07-01T20:18:51","date_gmt":"2018-07-01T19:18:51","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=24748"},"modified":"2018-07-01T20:18:51","modified_gmt":"2018-07-01T19:18:51","slug":"trace-and-ecobank-host-a-celebration-of-african-culture-during-the-official-visit-of-french-president-emmanuel-macron","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/trace-and-ecobank-host-a-celebration-of-african-culture-during-the-official-visit-of-french-president-emmanuel-macron\/","title":{"rendered":"TRACE And Ecobank Host A Celebration Of African Culture During The Official Visit Of French President Emmanuel Macron"},"content":{"rendered":"

The President of France, Emmanuel Macron, is making an official visit to Lagos, Nigeria on Tuesday, July 3rd 2018.<\/p>\n

He will announce the launch of the Season of African Cultures 2020, a French celebration of Africa\u2019s rich and diverse cultures, as part of a cultural event organised by TRACE and sponsored by Ecobank, Africa\u2019s leading pan-African bank.<\/p>\n

TRACE Event, the event department of global broadcast and digital Afro-urban media group TRACE, was chosen to host and organise the high-profile meeting between representatives of Africa\u2019s creative industries and the President of France, thanks to its strong track record of producing large scale entertainment events on the continent.<\/p>\n

The media group also has a long-standing role as a cultural bridge between France, Africa and the rest of the world. Entitled A Celebration of African Culture, the event will take place at the New Afrika Shrine, the home of the legendary Nigerian musician Fela Kuti.<\/p>\n

“TRACE’s mission is to support, nurture, cherish and celebrate Afro-urban music and cultures and to bring them to the world, because we believe that the world can only benefit from a better understanding of the richness and the diversity of these cultures, which have long been undervalued,” explains Olivier Laouchez, co-founder and Executive Chairman of TRACE.<\/p>

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“It is for this reason that we have organised this momentous event, to launch the Season of African Cultures 2020 in France. One of the objectives of this season is to change the French perception of the African continent through the promotion of contemporary African creation, and this is what TRACE strives to do every day.”<\/p>\n

Over a thousand VIP guests, including representatives from the African creative and arts sectors have been invited to attend the multicultural event, with music provided by an almost exclusively female line-up featuring pan-African queen of Afro-pop Yemi Alade, Franco-Nigerian singer Asa, and Cameroon\u2019s Charlotte Dipanda. They will be joined by leading performer Femi Kuti, son of Fela Kuti and the New Afrika Shrine\u2019s patron. The evening is set to be a celebration of Africa\u2019s diverse and rich cultural heritage and will honor young creators from the worlds of art, design, fashion, and African cinema, with a Nollywood scene being filmed live on the night by renowned Nigerian Film Director, Kunle Afolayan.<\/p>\n

Commenting on the sponsorship Charles Kie, Managing Director of Ecobank Nigeria said Ecobank was proud to support such a noteworthy event that perfectly synchronises with the Bank\u2019s ongoing and strategic intent to support and develop economic growth and financial integration in Africa.<\/p>\n

\u201cEcobank is delighted to be sponsoring this showcasing and celebration of the growing universal impact of African culture,\u201d he said. \u201cSustainable economic growth is essential to increase our continent\u2019s global competitiveness thereby improving standards of living and prosperity for all Africans. It is fantastic to see that Africa\u2019s burgeoning creative industries are playing their full part in doing this by entertaining and attracting the global audiences that will in turn help increase both international interest and investment in African nations and businesses to the benefit of all.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The President of France, Emmanuel Macron, is making an official visit to Lagos, Nigeria on Tuesday, July 3rd 2018. He will announce the launch of the Season of African Cultures 2020, a French celebration of Africa\u2019s rich and diverse cultures, as part of a cultural event organised by TRACE and sponsored by Ecobank, Africa\u2019s leading …<\/p>\n","protected":false},"author":6,"featured_media":18753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23,21,1593,17],"tags":[814],"coauthors":[2391],"class_list":["post-24748","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-business","category-entertainment","category-metro","category-news","tag-ecobank"],"yoast_head":"\nTRACE And Ecobank Host A Celebration Of African Culture During The Official Visit Of French President Emmanuel Macron - National Wire<\/title>\n<meta name=\"description\" content=\"The President of France, Emmanuel Macron, is making an official visit to Lagos, Nigeria on Tuesday, July 3rd 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalwire.com.ng\/sub\/trace-and-ecobank-host-a-celebration-of-african-culture-during-the-official-visit-of-french-president-emmanuel-macron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRACE And Ecobank Host A Celebration Of African Culture During The Official Visit Of French President Emmanuel Macron - 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