{"id":14181,"date":"2017-06-12T13:38:01","date_gmt":"2017-06-12T12:38:01","guid":{"rendered":"https:\/\/nationalwire.com.ng\/?p=14181"},"modified":"2017-06-12T13:41:27","modified_gmt":"2017-06-12T12:41:27","slug":"heirs-holdings-appoints-director-of-marketing-and-corporate-communications","status":"publish","type":"post","link":"https:\/\/nationalwire.com.ng\/sub\/heirs-holdings-appoints-director-of-marketing-and-corporate-communications\/","title":{"rendered":"Heirs Holdings Appoints Director of Marketing and Corporate Communications"},"content":{"rendered":"

Heirs Holdings\u00a0Monday\u00a0announced the appointment of Pelumi Fadairo as Director of Marketing and Corporate Communications.\u00a0 Fadairo\u00a0will be responsible for driving the Group\u2019s strategic marketing objectives and co-ordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors.<\/span><\/p>\n

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Prior to joining Heirs Holdings, Fadairo\u00a0was the CMO of BizzCloud, a Netherlands-based\u00a0software company, where she designed and executed strategy and go-to-market plans. In this role, she led the internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience.\u00a0She has also provided consultancy for clients across the fintech, cloud services, cleantech and publishing sectors,\u00a0combining her knowledge, experience and network across Africa, to develop market entry strategies.\u00a0 Fadairo previously\u00a0held senior positions at Dell, where she\u00a0developed and executed marketing strategies across Europe and emerging markets.<\/span><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n

Commenting on the appointment, the Group CEO, Heirs Holdings, Emmanuel Nnorom stated, \u201cHeirs Holdings is at an important growth stage, as we expand and deepen\u00a0our investments within the twenty African countries where we operate. Pelumi’s experience in building strategies, managing\u00a0complex stakeholder teams and executing marketing campaigns make her well qualified to take on this new role\u201d.<\/span><\/span><\/p>

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The Chairman of Heirs Holdings,\u00a0Tony Elumelu, also commented on Fadairo’s role ” As we are increasingly impacting lives across Africa, through our investments and our commitment to growing social and economic wealth, the role of marketing and communications is increasingly important. Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent\u201d.<\/span><\/span><\/p>\n

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Heirs Holdings\u00a0Monday\u00a0announced the appointment of Pelumi Fadairo as Director of Marketing and Corporate Communications.\u00a0 Fadairo\u00a0will be responsible for driving the Group\u2019s strategic marketing objectives and co-ordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors. \u00a0 Prior to joining …<\/p>\n","protected":false},"author":11,"featured_media":14184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[1964],"coauthors":[2392,2393],"class_list":["post-14181","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-news","tag-heirs-holdings"],"yoast_head":"\nHeirs Holdings Appoints Director of Marketing and Corporate Communications - 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